About Me

Thanks for touring my creative world. When it comes down to it, at this point in my 10 years as a creative, I think where I make my impact is being a creative concepter first and foremost. I want good ideas to drive the creative direction. If you start with good ideas, the rest follows naturally. Whenever possible, I take the creative lead: whether it’s coming up with dozens of ideas to satisfy a brief, or guiding the creative team through the rounds, or presenting to clients in a way that makes them feel participant to the creative adventure, I like leading.

My approach: I try to see creative through the lens of consumers, with the mindset of clients — what can we show visually, say with words that most takes our consumer with us on our journey while satisfying and exceeding the client needs.

Some overview highlights of what I bring:

-10 years of professional creative experience, 3 as an ACD

-Am the rare writer also proficient in Photoshop (I use it to show execution ideas I have)

-Whenever possible, I prefer to do presentations

-Have experience in just about all creative advertising mediums: I’ve done TikToks, FB, Instagram, Twitter, Radio, Email, Youtube, Commercials, Ecomm, Websites

You can reach me at bpmcdow@gmail.com