I’ve been lead creative for over 30 E-commerce How-To videos. My goal is to craft visually compelling product stories that convey not just usage information but also bringing in claims and benefits in a way that feels natural. Often, ideas that started here have sprouted and spun off into social and shopper assets.

My goal is to tell a visual story that takes viewers along for a rollercoaster, and functions as a sort of “stealth ad,” subtly adding product benefits and positive emotional results with the more functional information